Privacy Policy
Compliant with India’s Digital Personal Data Protection Act, 2023 (DPDP Act) • Effective Date: September 19, 2026
1. Overview & Data Fiduciary Details
Worth The Look (worththelook.shop) respects your personal data rights. This Privacy Policy governs the processing of personal data collected through our website, formulated in strict compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India.
For the purposes of the DPDP Act 2023, Worth The Look acts as the Data Fiduciary regarding any personal data processed through this platform.
2. Personal Data We Collect & Lawful Grounds
We operate on a privacy-first basis. We do not require account creation, logins, payment processing, or personal profile creation. The data we collect includes:
- Technical & Usage Analytics Data: Lightweight, aggregated performance metrics (such as page views, referrer source, browser type, and country location) to optimize site functionality. No intrusive tracking cookies or personal fingerprinting are deployed.
- Voluntary Communications Data: If you contact us via email at
hello@worththelook.shop, we store your email address and message contents solely to respond to your inquiry.
Lawful Grounds: Data processing is conducted based on specified lawful grounds under Section 4 of the DPDP Act 2023 (consent provided when contacting us or legitimate use for network security and site stability).
3. Outbound Links & Third-Party Retailers
Our website contains outbound links to third-party retailer platforms (e.g., Myntra, Flipkart, Amazon) routed through /go/[slug]. Once you leave worththelook.shop, your interactions are governed exclusively by the privacy policies and terms of those destination e-commerce platforms. We encourage you to review their respective privacy notices.
4. Your Rights Under DPDP Act 2023
As a Data Principal under India’s DPDP Act 2023, you hold the following statutory rights regarding your personal data:
• Right to Summary & Access (Section 11): Request a summary of personal data held and processing activities.
• Right to Correction & Erasure (Section 12): Request correction of inaccurate data or complete erasure of your personal data.
• Right of Grievance Redressal (Section 13): Access a readily available grievance mechanism to resolve data protection concerns.
• Right to Nominate (Section 14): Nominate an individual to exercise your data rights in the event of incapacity.
5. Data Retention & Security Measures
We retain technical analytics log data only for as long as necessary to fulfill performance optimization and security requirements, after which it is deleted or anonymized. We implement appropriate technical safeguards to prevent unauthorized access, alteration, or disclosure of data.
6. Grievance Redressal Officer
In compliance with Section 13 of the DPDP Act 2023, you may contact our designated Grievance Officer regarding any data privacy inquiries or to exercise your statutory rights:
Grievance Officer: Data Protection Desk — Worth The Look
Email: hello@worththelook.shop
Domain: https://worththelook.shop
Response Time: Within 7 business days as mandated by regulations.